TRADITIONAL TV NETWORKS VS OTT SERVICES: THE SHIFT OF COMPETITION AND THE EMERGENCE OF NEW CONTENT, WITHIN THE CONTEXT OF CHANGING VIEWING TRENDS AND ONGOING COMPETITION

Linear broadcasts have long been recognized as traditional television formats, relying on fixed air times via cable. In contrast, digital services operate on ad-supported systems, with Netflix, Disney+, and niche players serving as dominant forces. As media consumption habits shift, rivalry between broadcast stations and streaming services has esca